Field Guide:
Business Design for Systemic Change
Governance, Ownership & Capital for a New Economy
Business can be brilliant.
Purpose-led start-ups inspire so much promise, often only to fall into the very dynamics they once disrupted as they scale.
A brave field of funders, founders and advisers is emerging. They’re redesigning the hidden architecture that drives these dynamics. We built this field guide with them, so now you can too.
Come and have a look.
Contents
About us
Patrick Andrews and Erica Neve co-founded YOAK to help founders and funders design the governance, ownership and capital of their organisations on purpose. Jane ní Dhulchaointigh joined as creative associate and editor. She's a former founder herself and, for the past two years, the Mission Guardian for Earth at Library of Things.
